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Walkathon is a Nike-led community initiative designed to promote pedestrian transport as a powerful step toward healthier cities. By transforming walking into a collective celebration, the campaign encourages movement, inclusivity, and sustainable living inviting everyone to take the next step, together.
Walkathon is a Nike-led community initiative designed to promote pedestrian transport as a powerful step toward healthier cities. By transforming walking into a collective celebration, the campaign encourages movement, inclusivity, and sustainable living inviting everyone to take the next step, together.
/ NIKE Invite Brochure
/ NIKE Invite Brochure
Campaign Design
Campaign Design
2025
/ Posters
Type & Campaign
2024-25
A series of poster explorations focused on bold typographic expression and campaign thinking. Each piece experiments with hierarchy, contrast, and visual tension to create impact-driven communication systems that are loud, deliberate, and conceptually anchored.
/ Posters
Type & Campaign
2024-25
A series of poster explorations focused on bold typographic expression and campaign thinking. Each piece experiments with hierarchy, contrast, and visual tension to create impact-driven communication systems that are loud, deliberate, and conceptually anchored.
/ Movie Poster
/ Movie Poster
Experimental Typography
Experimental Typography
2024
2024
A typographic reinterpretation for Notting Hill, where letterforms replace imagery as the primary storytelling device. By restructuring titles into architectural compositions, the posters explore how typography alone can capture narrative tone, genre, and emotion.
A typographic reinterpretation for Notting Hill, where letterforms replace imagery as the primary storytelling device. By restructuring titles into architectural compositions, the posters explore how typography alone can capture narrative tone, genre, and emotion.
/ Letter Design
/ Letter Design
3D Visualisation
2025
2025
3D Visualisation
A study of form transformation using my custom letterform 'Q' taking inspiration from the saxophone. This project explores materiality, light, and surface to reimagine typography as a physical entity rather than flat graphic form.
A study of form transformation using my custom letterform 'Q' taking inspiration from the saxophone. This project explores materiality, light, and surface to reimagine typography as a physical entity rather than flat graphic form.
/ Calligraphy
/ Calligraphy
2025
2025
An exploration of Devanagari calligraphy focusing on stroke modulation, rhythm, and expressive form. Through traditional tools and manual practice, the work studies balance, flow, and the relationship between structure and gesture.
An exploration of Devanagari calligraphy focusing on stroke modulation, rhythm, and expressive form. Through traditional tools and manual practice, the work studies balance, flow, and the relationship between structure and gesture.
ANUJA