FAST FOOD
BEDITORIAL +
PRINT DESIGN
“Fast Food” - a magazine whose title plays on the irony between modern fast food and the ancient discipline of fasting. The magazine reinterprets this idea by exploring fasting as a cultural, spiritual, and scientific practice. The issue is structured to reflect the philosophy, culture and science of fasting.
Year
2025
Duration
3 weeks
An Indian brand celebrating authentic Latin American Tamales.
FAST FOOD
“Fast Food” - a magazine whose title plays on the irony between modern fast food and the ancient discipline of fasting. The magazine reinterprets this idea by exploring fasting as a cultural, spiritual, and scientific practice. The issue is structured to reflect the philosophy, culture and science of fasting.
Year
2025
Duration
3 weeks
An editorial exploration of fasting beyond modern consumption.
EDITORIAL +
PRINT DESIGN
A deep dive of the theme ‘Food’ and looking at it as a reflection of culture, geography, spirituality, and behaviour led me to question
What happens when we don’t eat?
“Fast Food” magazine is conceptualised as a serial publication, with Issue 01: The Philosophy, Culture & Science of Fasting
serving as the pilot issue of a multi-part editorial series.
That’s when I began looking into Upvas
(fasting)- a practice familiar yet deeply complex.
That’s when I began looking into Upvas
(fasting)- a practice familiar yet deeply complex.
Why Fasting?
Fasting exists in nearly every Indian household but is rarely examined beyond its surface as a religious observance.
Opportunity
To present fasting through a layered, research-driven narrative that bridges philosophy, tradition, and science.
For who?
Aimed at 18–30-year-olds interested in mindful living and the cultural-scientific aspects of fasting
A deep dive of the theme ‘Food’ and looking at it as a reflection of culture, geography, spirituality, and behaviour led me to question
What happens when we don’t eat?
“Fast Food” magazine is conceptualised as a serial publication, with Issue 01: The Philosophy, Culture & Science of Fasting serving as the pilot issue of a multi-part editorial series.
Fasting exists in nearly every Indian household but is rarely examined beyond its surface as a religious observance.
Why Fasting?
Opportunity
To present fasting through a layered, research-driven narrative that bridges philosophy, tradition, and science.
For who?
Aimed at 18–30-year-olds interested in mindful living and the cultural-scientific aspects of fasting
Fasting exists in nearly every Indian household but is rarely examined beyond its surface as a religious observance.
Why Fasting?
Opportunity
To present fasting through a layered, research-driven narrative that bridges philosophy, tradition, and science.
For who?
Aimed at 18–30-year-olds interested in mindful living and the cultural-scientific aspects of fasting
Fasting exists in nearly every Indian household but is rarely examined beyond its surface as a religious observance.
Why Fasting?
Opportunity
To present fasting through a layered, research-driven narrative that bridges philosophy, tradition, and science.
For who?
Aimed at 18–30-year-olds interested in mindful living and the cultural-scientific aspects of fasting
Fasting exists in nearly every Indian household but is rarely examined beyond its surface as a religious observance.
Why Fasting?
Opportunity
To present fasting through a layered, research-driven narrative that bridges philosophy, tradition, and science.
For who?
Aimed at 18–30-year-olds interested in mindful living and the cultural-scientific aspects of fasting
Flap Ideation 01
Flap Ideation 01
Here, the flap includes the Table of Contents alongside the Editor’s Note.
It helps expand the reader’s initial experience, by adding intrigue and providing a tactile, editorial moment.
Here, the flap includes the Table of Contents alongside the Editor’s Note.
It helps expand the reader’s initial experience, by adding intrigue and providing a tactile, editorial moment.
Flap Ideation 02
Flap Ideation 02
Here, it is used to present the Upvas Calendar for the issue month, paired with a page that explains each fasting day in detail.
This layout invites the reader into a ritual-oriented space, almost like unfolding a monthly calendar.
Here, it is used to present the Upvas Calendar for the issue month, paired with a page that explains each fasting day in detail.
This layout invites the reader into a ritual-oriented space, almost like unfolding a monthly calendar.
TYPOGRAPHY
Athelas
Bold
HEADING
Avenir
Light
BODY
Gill Sans
Semibold
SUBHEADING
CAPTIONS
Athelas
Italic
TYPOGRAPHY
Athelas
Bold
HEADING
CAPTIONS
Avenir
Light
BODY
Gill Sans
Semibold
SUBHEADING
The Upvas Calendar
This feature is a month-wise fasting calender that highlights key religious fasts and their significance.
The Upvas
Calendar
This feature is a month-wise fasting calender that highlights key religious fasts and their significance.
Fast-Friendly
Recipe
A comforting close to the issue, this section brings a simple, wholesome recipe tailored for fasting.
Fast-Friendly Recipe
A comforting close to the issue, this section brings a simple, wholesome recipe tailored for fasting.
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